From Origination to Innovation
Fannie Mae engaged EY to help transform their organization into one that was more customer-centric and digitally savvy. As a Design Director at EY, I helped lead the design of key digital tools that demonstrated this new vision.
Challenge
As part of Fannie Mae’s broader digital transformation, the organization needed to:
- Develop elegant solutions that anticipated customer needs
- Transform their company culture to be more customer-centric
- Create tools that demonstrated their commitment to digital innovation
Solution
Working within EY’s larger engagement, I helped lead the design of a Digital Mortgage Calculator that exemplified Fannie Mae’s new customer-centric approach. This vision prototype was part of EY’s comprehensive strategy that included developing in-house design capabilities and building a Pop-Up innovation studio.
The calculator design demonstrated how thoughtful UX could transform complex financial decisions into intuitive experiences while supporting broader organizational goals. Our card-based interface broke calculations into digestible steps, with an interactive sidebar showing real-time benefit calculations. We integrated educational content at key decision points and developed customized workflows for different institution types.
+ Design Strategy
+ Prototyping
+ Wireframes
+ High Fidelity Design
+ Motion Studies
Visualizing Simpler Decisions
The calculator prototype:
- Showcased how digital tools could simplify complex decisions
- Demonstrated Fannie Mae’s commitment to user-centered design
- Supported EY’s larger digital strategy implementation
- Contributed to the organization’s cultural transformation
This project showed how focused design solutions could support broader organizational change. As part of EY’s comprehensive engagement, the calculator prototype helped demonstrate how customer-centric design could transform both tools and culture at Fannie Mae.
More Work
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