Design Leadership & Strategy

Samantha is a design strategist with more than twenty years of experience across UX, brand, and communications. She helps organizations facing complexity and change understand the people they serve, align around a clear strategic direction, and shape stronger products, services, and experiences. Drawing on human-centered design, business strategy, and market research, she uncovers new opportunities, brings ideas to market, and creates the clarity and momentum organizations need to grow their impact.

Her experience spans multimillion-dollar enterprise transformation programs for Fortune 500 and multinational companies across financial services, healthcare and life sciences, media and telecommunications, education, retail, consumer goods, and luxury, as well as community-rooted work with cultural institutions, mission-driven nonprofits, and small rural municipalities.