From messy systems to scattered messaging, I bring structure and insight to what’s working—and fix what’s not—so you can connect with your audience, increase engagement, and move your mission forward.
Trusted by Startups, Nonprofits, and Fortune 100s
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Samantha is a seasoned design leader and UX expert with a strategic focus on driving business growth. With over 15 years of experience, she excels at transforming complex design challenges into innovative digital solutions. Her deep understanding of user-centered design, enterprise UX, and SaaS enables her to lead teams in crafting products that significantly enhance customer satisfaction.
Samantha has partnered with mission-driven startups and industry leaders such as the American Red Cross, Comcast, Merck, and TJMaxx. She has successfully led both domestic and global design teams on complex, multi-million dollar UX projects.