Lights, Camera, Corporate Action: Inside A Media Company’s Event Video

Turning boardroom breakthroughs into blockbuster viewing for the team.

Comcast Corporation is the largest cable TV and home Internet provider in the United States, and one of the largest media and technology companies in the world. It provides cable television, internet, telephone, and wireless services through its Xfinity brand, and owns NBCUniversal.

As the Associate Art Director of Xfinity’s mobile and web products, I had the opportunity to contribute to our annual All-Hands event video. This project, presented at the Pennsylvania Convention Center, aimed to share Comcast’s yearly progress with our colleagues.

In this role, I was responsible for:

Creating the storyboard and storyline
Writing the copy to convey our key messages
Providing art direction throughout the production process

Made With Love In Philadelphia

To bring this vision to life, I collaborated closely with our talented video editors and animators. Their technical expertise transformed the past year’s work into a compelling and impactful presentation. The goal was to showcase our company’s achievements in an engaging way for the Comcast team. Seeing our work on the big screen at the expansive Pennsylvania Convention Center, surrounded by colleagues, was incredible. It truly highlighted the dedication, effort, and teamwork required to run such a dynamic organization.