SAMANTHA
HAWKINS
I work across UX, product, and strategy to untangle complexity, simplify workflows, and design systems that make sense—for the people using them, and the people building them.
Work
UX Expertise & Design Leadership
Samantha is a seasoned design leader and UX expert with a strategic focus on driving business growth. With over 15 years of experience, she excels at transforming complex design challenges into innovative digital solutions. Her deep understanding of user-centered design, enterprise UX, and SaaS enables her to lead teams in crafting products that significantly enhance customer satisfaction.
Samantha has partnered with mission-driven startups and industry leaders such as the American Red Cross, Comcast, Merck, and TJMaxx. She has successfully led both domestic and global design teams on complex, multi-million dollar UX projects.